Privacy policy

Last updated: November 25, 2025

Franklin Motors operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), in order to provide you with a curated shopping experience. Franklin Motors is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include anonymised or de-identified information.

  • Contact details: name, address, billing address, shipping address, phone number, and email address.
  • Financial information: credit/debit card and financial account numbers, payment details, and transaction information.
  • Account information: username, password, security questions, preferences, and settings.
  • Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.
  • Communications with us: customer support inquiries or other correspondence.
  • Device information: device type, browser, network connection, IP address, and unique identifiers.
  • Usage information: interactions with the Services, including navigation and activity on the website.

Sources of Personal Information

  • Directly from you: when you provide it via account creation, purchases, or communications.
  • Automatically through the Services: via cookies, analytics, and similar technologies.
  • From service providers: who process personal information on our behalf.
  • From partners or third parties: as permitted by law.

Legal Basis for Processing

  • Contract: to provide, process, and fulfil orders.
  • Consent: for marketing communications and optional services.
  • Legitimate Interest: for analytics, fraud prevention, security, and improving Services.
  • Legal Obligation: to comply with applicable laws and regulations.

How We Use Your Personal Information

  • Provide and improve Services: process orders, manage accounts, arrange shipping, enable returns/exchanges, and personalise your experience.
  • Marketing and advertising: send promotional communications where you have consented, and display targeted ads.
  • Security and fraud prevention: authenticate accounts, detect fraudulent activity, and secure Services.
  • Communication: respond to inquiries and provide customer support.
  • Legal compliance: comply with legal obligations and respond to lawful requests from authorities.

How We Share Your Information

  • With Shopify and other service providers who perform services on our behalf (IT, payment processing, analytics, fulfillment, shipping).
  • With business and marketing partners for promotional services and advertising, in accordance with their privacy policies.
  • Where you consent, such as for shipping products or social media integrations.
  • With affiliates or corporate group entities.
  • During business transactions (merger, sale, or bankruptcy) or to comply with legal obligations.

Cookies and Tracking

We use cookies and similar technologies to provide essential website functions, analyse performance, and deliver personalised advertising. You must provide consent for non-essential cookies before they are placed on your device. For more information, please see our Cookie Policy.

Children’s Data

The Services are not intended for children under 16. We do not knowingly collect personal information from children under this age. If you believe we have collected such data, please contact us for deletion.

Data Security and Retention

We implement appropriate security measures, but cannot guarantee absolute security. Personal information is retained only as long as necessary for the purposes described above or as required by law, including tax and accounting obligations.

Your Rights

  • Access: request copies of your personal information.
  • Correction: correct inaccurate information.
  • Deletion: request deletion of personal information.
  • Portability: receive a copy of your information or transfer it to another service provider.
  • Objection or restriction: object to or limit processing in certain circumstances.
  • Withdraw consent: for processing based on consent, without affecting prior lawful processing.
  • Marketing preferences: opt out at any time using links in communications. Non-promotional communications, e.g., order updates, may still be sent.

Complaints

If you have complaints regarding your personal data, you can contact us or lodge a complaint with the Irish Data Protection Commission: www.dataprotection.ie. For the EEA, see EDPB members.

International Transfers

Your personal data may be transferred outside the EEA or UK. We rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses where applicable, or transfers to countries providing adequate protection.

Relationship with Shopify

Shopify collects and processes personal information as part of providing the Services. For details, please see the Shopify Privacy Policy and the Shopify Privacy Portal.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on the website with a revised “Last updated” date.

Contact

If you have any questions, wish to exercise your rights, or contact our Data Protection Officer (DPO), you can reach us at:

📧 sales@franklinmotors.ie
📞 +353 53 85005
📍 Unit 82, Grange Way, Baldoyle Industrial Estate, Dublin 13, Ireland

For data protection purposes, Franklin Motors is the data controller of your personal information.